ChatGPT
Business
Roast My Business Idea
Act as a brutally honest startup investor who has seen thousands of pitches fail. Analyze my business idea: [describe your idea]. Give me: 1) The 3 biggest structural flaws, 2) The most likely reason it fails within 12 months, 3) What a smarter version of this idea looks like, 4) The single question I have not asked that will determine everything. Be direct. Do not soften the feedback.
ChatGPT
Sales
Handle Any Sales Objection
I am in sales and I keep getting this objection: [describe the objection]. Write three different responses I can use depending on the situation. Response 1: empathetic and exploratory to understand the real concern. Response 2: direct and confident to reframe the objection as a non-issue. Response 3: uses social proof or a case study to dissolve the objection. Keep each under 75 words.
ChatGPT
Finance
Personal Budget Audit
Act as a personal finance advisor. Review my current financial situation: monthly income is [amount], monthly expenses are [list categories and amounts], current savings rate is [percentage], and my goal is [financial goal]. Give me: 1) Three expenses to cut or reduce immediately with specific reasoning, 2) The fastest path to my stated goal given my current numbers, 3) One financial habit to build that will compound over time, 4) What I am getting wrong about my approach.
Claude
Strategy
Build a Business Strategy
Act as a strategy consultant. Build a business strategy for [company or idea] operating in [market]. Include: a situation analysis covering internal strengths and external threats, three strategic options with the pros and cons of each, your recommended approach with clear reasoning, a 90-day implementation roadmap, and five KPIs to measure success. Be direct. Flag assumptions clearly.
Gemini
Competitive Intelligence
Competitor Analysis
Research and analyze the competitive landscape for [product or market]. For each of the top five competitors provide: their core value proposition, their primary target customer, their pricing model if available, their apparent strengths and weaknesses, and how they position against each other. Conclude with the gaps in the market that none of them are currently filling well.
ChatGPT
Business
5-Part Email Sales Sequence
Write a 5-email sales sequence for [product or service] targeting [audience]. Email 1 identifies and validates the pain point. Email 2 introduces the solution and its core benefit. Email 3 provides a case study or specific social proof. Email 4 directly addresses the most common objection. Email 5 is a final CTA with a reason to act now. Each email under 200 words with a subject line for each.
ChatGPT
Business
Ad Copy in 3 Angles
Write Facebook and Instagram ad copy for [product or service]. Target audience: [describe]. Write three complete ads, each testing a different angle. Ad 1 leads with the primary pain point. Ad 2 leads with aspiration and desired outcome. Ad 3 leads with social proof or credibility. For each provide: primary text under 125 characters, a headline under 40 characters, and a CTA button suggestion.
Claude
Business
Investor Pitch Narrative
Write a compelling investor pitch narrative for [company]. Cover these elements in order: the problem and why it is significant, the solution and why it works, the market size with TAM SAM SOM, the business model and how money is made, traction to date, the team and why you are the right people, and the ask with how it will be used. Under 500 words. No filler. Every sentence must earn its place.
ChatGPT
Business
Landing Page Copy
Write conversion-optimized copy for a landing page for [product or service]. Include: a headline that communicates the primary benefit in under 10 words, a subheadline that provides supporting context, three key benefit sections each with a heading and two to three sentences, a social proof section placeholder, three FAQ answers addressing the main objections, and two CTA button options.
Claude
Business
Competitive Positioning Statement
Write a competitive positioning statement for [company or product]. Context: our primary competitors are [list], our target customer is [describe], and our core differentiator is [describe]. The positioning statement should: be specific enough that a competitor could not claim it, resonate immediately with our target customer, and give the sales team a clear story to tell. Write three versions and explain the strategic rationale behind each.
ChatGPT
Business
LinkedIn Connection Message
Write a LinkedIn connection request message to [name], who is a [job title] at [company]. My reason for connecting is [honest reason]. Keep it under 300 characters, conversational, specific to them, and with no pitch in the initial message. Write three variations from most casual to most professional.
Claude
Business
Standard Operating Procedure
Write a standard operating procedure for [process or task]. Include: a one-sentence purpose statement, a list of who this applies to, a list of tools or resources required, numbered step-by-step instructions written clearly enough that a new employee could follow them without help, common mistakes to avoid, and what to do if something goes wrong. Write for clarity over length.
ChatGPT
Business
Customer Onboarding Email Sequence
Write a 4-email onboarding sequence for new customers of [product or service]. Email 1 is sent immediately after purchase and sets expectations. Email 2 is sent on day 3 and drives the first key action. Email 3 is sent on day 7 and reinforces value with a quick win or tip. Email 4 is sent on day 14 and checks in while pointing toward advanced features. Each email should have a clear single purpose and CTA.
ChatGPT
Business
Create a 90-day execution plan for A Solo Founder
Act as a practical business operator. Create a 90-day execution plan for a solo founder. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Claude
Business
Analyze a business idea for A Local Service Business
Act as a practical business operator. Analyze a business idea for a local service business. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Gemini
Business
Write a pricing strategy for A B2B Saas Company
Act as a practical business operator. Write a pricing strategy for a B2B SaaS company. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
ChatGPT
Business
Map customer objections for An Ecommerce Brand
Act as a practical business operator. Map customer objections for an ecommerce brand. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Claude
Business
Build a hiring scorecard for A Coaching Business
Act as a practical business operator. Build a hiring scorecard for a coaching business. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Gemini
Business
Create a sales playbook for A Marketing Agency
Act as a practical business operator. Create a sales playbook for a marketing agency. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
ChatGPT
Business
Design an onboarding process for A Creator Business
Act as a practical business operator. Design an onboarding process for a creator business. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Claude
Business
Write an investor update for A Restaurant
Act as a practical business operator. Write an investor update for a restaurant. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Gemini
Business
Compare market positioning for A Real Estate Business
Act as a practical business operator. Compare market positioning for a real estate business. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
ChatGPT
Business
Create a partnership pitch for A Software Consultancy
Act as a practical business operator. Create a partnership pitch for a software consultancy. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Claude
Business
Analyze churn drivers for A Subscription Product
Act as a practical business operator. Analyze churn drivers for a subscription product. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Gemini
Business
Build a customer interview guide for A Marketplace Startup
Act as a practical business operator. Build a customer interview guide for a marketplace startup. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
ChatGPT
Business
Create an SOP for A Nonprofit
Act as a practical business operator. Create an SOP for a nonprofit. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Claude
Business
Write a competitive analysis for An Online Course
Act as a practical business operator. Write a competitive analysis for an online course. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Gemini
Business
Plan a product launch for A Mobile App
Act as a practical business operator. Plan a product launch for a mobile app. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
ChatGPT
Business
Create a revenue forecast for A Hardware Product
Act as a practical business operator. Create a revenue forecast for a hardware product. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Claude
Business
Design a customer success workflow for A Consulting Offer
Act as a practical business operator. Design a customer success workflow for a consulting offer. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Gemini
Business
Build a decision memo for A Retail Store
Act as a practical business operator. Build a decision memo for a retail store. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
ChatGPT
Business
Create a founder weekly review for A Membership Community
Act as a practical business operator. Create a founder weekly review for a membership community. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Claude
Business
Write a procurement proposal for A Logistics Company
Act as a practical business operator. Write a procurement proposal for a logistics company. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Gemini
Business
Plan a negotiation strategy for A Health Clinic
Act as a practical business operator. Plan a negotiation strategy for a health clinic. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
ChatGPT
Business
Create an operations checklist for A Recruiting Firm
Act as a practical business operator. Create an operations checklist for a recruiting firm. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Claude
Business
Find risks in a business model for A Design Studio
Act as a practical business operator. Find risks in a business model for a design studio. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Gemini
Business
Create a 90-day execution plan for A Local Service Business
Act as a practical business operator. Create a 90-day execution plan for a local service business. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
ChatGPT
Business
Analyze a business idea for A B2B Saas Company
Act as a practical business operator. Analyze a business idea for a B2B SaaS company. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Claude
Business
Write a pricing strategy for An Ecommerce Brand
Act as a practical business operator. Write a pricing strategy for an ecommerce brand. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Gemini
Business
Map customer objections for A Coaching Business
Act as a practical business operator. Map customer objections for a coaching business. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
ChatGPT
Business
Build a hiring scorecard for A Marketing Agency
Act as a practical business operator. Build a hiring scorecard for a marketing agency. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Claude
Business
Create a sales playbook for A Creator Business
Act as a practical business operator. Create a sales playbook for a creator business. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Gemini
Business
Design an onboarding process for A Restaurant
Act as a practical business operator. Design an onboarding process for a restaurant. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
ChatGPT
Business
Write an investor update for A Real Estate Business
Act as a practical business operator. Write an investor update for a real estate business. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Claude
Business
Compare market positioning for A Software Consultancy
Act as a practical business operator. Compare market positioning for a software consultancy. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Gemini
Business
Create a partnership pitch for A Subscription Product
Act as a practical business operator. Create a partnership pitch for a subscription product. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
ChatGPT
Business
Analyze churn drivers for A Marketplace Startup
Act as a practical business operator. Analyze churn drivers for a marketplace startup. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Claude
Business
Build a customer interview guide for A Nonprofit
Act as a practical business operator. Build a customer interview guide for a nonprofit. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Gemini
Business
Create an SOP for An Online Course
Act as a practical business operator. Create an SOP for an online course. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
ChatGPT
Business
Write a competitive analysis for A Mobile App
Act as a practical business operator. Write a competitive analysis for a mobile app. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Claude
Business
Plan a product launch for A Hardware Product
Act as a practical business operator. Plan a product launch for a hardware product. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Gemini
Business
Create a revenue forecast for A Consulting Offer
Act as a practical business operator. Create a revenue forecast for a consulting offer. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
ChatGPT
Business
Design a customer success workflow for A Retail Store
Act as a practical business operator. Design a customer success workflow for a retail store. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Claude
Business
Build a decision memo for A Membership Community
Act as a practical business operator. Build a decision memo for a membership community. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Gemini
Business
Create a founder weekly review for A Logistics Company
Act as a practical business operator. Create a founder weekly review for a logistics company. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
ChatGPT
Business
Write a procurement proposal for A Health Clinic
Act as a practical business operator. Write a procurement proposal for a health clinic. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Claude
Business
Plan a negotiation strategy for A Recruiting Firm
Act as a practical business operator. Plan a negotiation strategy for a recruiting firm. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
Gemini
Business
Create an operations checklist for A Design Studio
Act as a practical business operator. Create an operations checklist for a design studio. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
ChatGPT
Business
Find risks in a business model for A Solo Founder
Act as a practical business operator. Find risks in a business model for a solo founder. Situation: [describe the company, offer, customer, numbers, and constraints]. Deliver: 1) the core diagnosis, 2) three realistic options with trade-offs, 3) your recommended path and why, 4) a step-by-step action plan, 5) metrics to track, 6) risks or assumptions that could change the recommendation. Keep it useful for a real operator, not a classroom case study.
No prompts found. Try another AI tool or search term.